Attract Attention and Drive Foot Traffic

• Window displays: Large-format signage like A0 or A1 is often used for window displays to promote sales, events, or new products. The larger size helps attract attention from passers-by.
• Outdoor advertising: Placed outside a store or in shopping centre's to grab attention and draw people in.

2. Promote Sales and Offers

• These signs are ideal for promoting discounts, sales, and special offers, particularly when placed at the entrance or in high-traffic areas within the store.
• Foam boards or polypop are often more durable and can be re-used for ongoing promotions.

3. Product Information and Branding

• Large signs printed on polypop or foam board can highlight key product features or benefits in an eye-catching way, enhancing product promotion.
• These signs also reinforce brand identity when designed with the retailer’s logo, colours, and messaging.

4. Direct Customers Inside the Store

• Directional signage is essential for guiding customers to certain sections or specific products. For example, A2 size signs might direct people to new arrivals or special sections like "clearance" or "holiday items."

5. Enhance In-Store Experience

• The aesthetic value of retail signage helps create an engaging atmosphere, whether by decorating blank spaces with product visuals or seasonal themes. Polypop and foam boards work well for this because they are lightweight yet durable.

6. Durability and Placement Flexibility

• Foam boards and polypop materials are durable and can be used for longer-term displays. They’re often chosen for standing signs, wall-mounted information, or hanging signage that needs to endure high-traffic environments or outdoor conditions.
• The material allows for easy repositioning, making them a versatile choice for promotional campaigns.

7. Temporary or Event-Specific Signage

• Retailers often need signage for temporary promotions or events, like a flash sale or holiday season specials. A0-A2 sizes provide enough space to make the messaging prominent, while foam or polypop can give it a more professional look compared to plain paper.